Final Project - Cásper Líbero
Industry
Fashion
Morana
Service
Design, Marketing
Date
December 2023
Final project developed as an student agency at last year of University. This is by far the project that took the most effort and pride to be a part of, and the one that allowed me to complete the course in the best way. The final thesis (TCC) was submitted in the form of an interactive digital book, where we worked on various areas of the advertising field. We carried out a brand repositioning for Morana, creating new materials, concepts, and a campaign full of unique details!
In the final thesis (TCC), I was responsible for the visual aspect, assembling the book in InDesign, creating the advertising materials, and developing the strategic concepts for the campaign. The project was carried out throughout the entire year of 2023, with the presentation and approval on December 7th, 2023 (a day I will never forget :D)
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